Netflix doing evil
This looks to us like a play to keep users from moving their viewing history onto competing services, and to stop their users from seeing gaps in their content library that may be available for purchase elsewhere. While this might be in their short term interest, in the longer term, making it harder for people who want to spend money watching films legally online cannot be a good business decision.
I stuck with Netflix through the pricing debacle and trying to kill DVDs, but this is a big ole red flag that the caring Netflix is gone. No time to mourn, time to find an alternative.
